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Home2023_09 Customer Symposium

Customer Symposium

Houston Strategy Forum

Second Annual
Customer-Focused Symposium

Theme:“Driving Strategic Alignment using a Customer-Perspective”

Friday, September 29, 2023 ● 8:30 AM to 4:00 PM ● Petroleum Club, Downtown Houston

Book Your Seat/Table Before We Sell Out!

Includes breakfast and lunch for all attendees.

Exclusive Wine Reception for Members and Sponsors
at the end of the symposium.

For Fees Info scroll below

Sponsorship Opportunities

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Detailed Description

Symposium Context

Many companies struggle with driving strategic alignment throughout the organization. The strategic focus bounces around from financial metrics to internal efficiency and other organizational metrics. Driving strategic alignment using a customer-driven perspective will transform how your organization competes and wins in the marketplace.

Research shows traditional high-level client conversations, sales interactions, and frontline employee feedback are often unable to identify the real drivers of customer value.

How are you making sure your organization is not developing strategies that fail due to misunderstood and misanalyzed customer drivers?

Why Attend?

On September 29, 2023, we are hosting a diverse group of speakers including large multi-billion-dollar company CEOs, mid-market CEOs, and academic leaders to discuss customer-driven strategic alignment. Come learn from them so you can take your organization to the next level. Share your experiences so you can sharpen your axe.

Invite your management team and clients for this super-important and highly relevant discussion.

We are looking forward to a powerful discussion with:

Keynote Fire-Side Discussions

• Mr. Sivasankaran “Soma” Somasundaram, President and Chief Executive Officer, ChampionX

• Mr. Jay Brown, Chief Executive Officer, Crown Castle

• Dr. Vikas Mittal, J. Hugh Liedtke Professor of Marketing, Rice University

Panel Discussion

• Mr. David O'Reilly, Chief Executive Officer, Howard Hughes

• Mr. Chris Jones, President, Swagelok Southeast Texas

• Mr. Jeff Hibbeler, CEO, Board Member, SPL

• Mr. David Paradis, CEO, Trillium Flow Technologies

Our Unique Format

What Makes Us Different?

Houston Strategy Forum events are innovative. No speeches. No PowerPoint presentations. They are open and down-to-earth discussions with our speakers. Our format is a relaxed, intimate, fireside-style chat. And, always unscripted!

Over the years, we have had top CEOs and executives share their deepest thoughts and feelings that you would never hear in a regular conference. We respect and value that interaction greatly — it is what makes us the preeminent discussion forum.

Our business talk show format facilitates an energetic, meaningful, and respectful exchange of ideas between our speakers and attendees. Our goal is to get a majority of the attendees to contribute to the discussion. When that happens — it creates magic!

We receive rave reviews about our format both from our speakers and attendees.

To encourage an open and candid discussion we follow Chatham House rules.   


Visionary Sponsors

How Cohesive is Your Company?
- A Leadership Parable

Pacesetter Sponsors

Growth Sponsors

Innovation Sponsors

Fee Schedule

Sign up to save your seat or table.

Category          Fees
Visitor   $499
Priority-Table Seat   $799
Head-Table Seat + Private Reception (Sponsorship addon)   $2999
Table of 10 - Priority Placement   $6999
General Member   $399
Strategic Members $0

3% credit card fees apply.

Do Not Miss This Opportunity:
1. Build relationships with Houston's top executives
2. Contribute your ideas and thoughts to the discussion
3. Learn from our speakers through a vigorous and interactive discussion

Invite your team and your clients to this discussion.

Sign up while seats are still available!

Includes breakfast and lunch for all attendees.

Exclusive Wine Reception for Members and Sponsors
at the end of the symposium.

Book Your Seat/Table Before We Sell Out!

Join our Mailing ListJoin us as a member Membership Levels

Cancellation, Miscellaneous Information


For VISITORS: Sorry, we do not offer refunds to visitors or prospective members. You are welcome to send a substitute. A substitution charge of $50 applies. To register the substitute, use the registration category, "Substituting for a Visitor." On the next page of registration, indicate the name of the person whom you are substituting.

FOR GENERAL MEMBERS: If you let us know at least one week prior, we will credit your HSF account for the fees, so you can apply the fees toward a future event.

FOR STRATEGIC MEMBERS: Strategic Members attend all events for no charge (if registered in time). Since Strategic Membership is tied to specific individuals, substitutions are not allowed if you cannot make it to the event.

Dress Code: Business Professional


Houston Strategy Forum expects professional conduct from all attendees.

Please come to learn and participate in the discussion and be respectful of other executives in attendance.

Houston Strategy Forum reserves the right to deny admission to the event, ask an individual or group to leave the event, and exclude from electronic lists and communication, any individual or organization.


By registering for the event, you provide the Houston Strategy Forum your consent to be included in photographs and video recording of the event.


The opinions expressed by speakers and attendees are their own only, and not the Houston Strategy Forum's. Any business concepts, issues and ideas discussed may not be applicable in your situation. Houston Strategy Forum makes no claims about the completeness, accuracy or applicability of any discussion. Please seek professional business help to implement any change in your business or career.

Directions and Parking

35th Floor
Total Plaza
1201 Louisiana
Houston, TX 77002

Driving Directions
The new location of the Petroleum Club is 1201 Louisiana Street, Total Plaza. It is east from the Hyatt Regency and south of the CenterPoint building, at the intersection with Dallas street.

The club is located on the 35th floor.

In the interest of your safety, it is always a good idea to pay attention to the surroundings, your possessions and self, when parking your car and approaching any Downtown venue. We recommend valet parking.

Parking: Street metered and private parking lots are available options.

Valet is available on the south side of building and the valet entrance is from Milam street. The cost for valet is $15 with a discount coupon available through us at the event.